“Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to last year. With so much up for grabs between now and the end of the year, Internet marketers should already be setting their email marketing campaigns into action.”

Get Your Email Marketing Campaigns Active Now

Image courtesy of Marketing Land

There is one thing that I know for sure and that is we are heading to that part of the year where the greatest potential for profit exists. That means working a few extra hours each day to nurture the followers you have.

After all success in business is all about the relationship earned through service and communication.

The article I will share with you in a moment is about email marketing for the holidays, and that’s not all you will need to do. You should have a strategy for social media as well. It is not that difficult to do. You create a post on your blog, you share it your favorite media and start a conversation.

If you are curating your blog posts even better. In addition to giving the original author of the content and images proper credit follow them. Follow them on Twitter, or whatever social media they use to connect with. Its good to follow influence(rs).

One more thing from me as well. If you have content on your blog that promotes your product and service, its time to put it to use. it will costs you pennies on a sale. All you need to do is to share your post Facebook. and pay Facebook to boost it.

Enjoy and please share! Thank you, it helps us grow.

Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists

Marketing Land

Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to last year.

With so much up for grabs between now and the end of the year, brands are already escalating their email marketing campaigns as we enter the holiday season — but reaching consumers through their inboxes may prove to be more challenging compared to this time last year.

Email marketing provider ReturnPath reports global inbox placement rates have slid below 80 percent in 2015. According to ReturnPath, US brands identified as “legitimate senders” saw 24 percent of their marketing emails blocked or placed in spam folders this year — a steep rise compared last year’s 13 percent.

The email marketing platform blames decline in inbox placement on refined technology and filtering approaches by mailbox providers.

Read the full article here: http://marketingland.com/holiday-email-marketing-insights-send-emails-early-avoid-thanksgiving-day-segment-your-lists-153163