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Like it or not, Facebook is having an incredible impact on global e-commerce. Business of all sizes and types are migrating to Facebook and other social media sites in order to enhance communications and improve on the consumers product purchase experience.

Facebook and your business

Business has changed. It is fast becoming a mobile domain. Most consumers don’t bother running to the knowledge source at their nearest retail shop, they Google it! In other words they look for it online. they will talk to others online. They will seek out reviews, visit your websites, view your social media sites, and make their own decisions.

Talk about Death of a Salesman! It has become all about the social experience and proof. The consumer today will look for  the best deal there is to be had. They will not put up with hype or false product claims. Marketers who operate this way? Social media rage is most unpleasant, it will wound your brand and kill your business.

Directing the conversation

Directing the conversation is the main purpose in using a social media platform, like facebook to promote your home business. There are many marketers out there who are beginning to use facebook as the main cog in the sales process. Why? it is where the action is. This is where your consumer and prospect lives. More importantly it is where the majority of people go to research products and services. It is the space where you can influence consumer choices.

A facebook business or fan page must be treated with the utmost care and respect. Your business page is not your personal soap box for commenting on social events. You must stick to business by providing information relevant to your brand or service. Your objective is provide or improve upon the consumer’s product knowledge. The more product benefits your consumers learn about the greater the chance they will share with others.

Customer service

The facebook business page also provides the perfect space to engage in conversation, provide feedback and offer customer support. Likes, comments and shares by your visitors provide the marketer an opportunity to personally interact and add product or service insights to ongoing conversations. In the same way customer complaints or spam comments can be dealt with efficiently and effectively. You may even nip a social media uprising in the bud.

Your objective is to enhance the consumer’s experience and provide the highest quality of service that you possibly can.

When people visit your page, they’ll see your feed of activity and know whether they will be in good hands or not. Additional features that a facebook business page offers are call to action buttons and a well designed shop section. You can even add a payment option so that your visitors will never need to leave facebook to purchase your product or service. Tabs are provided as well, allowing you to create your own or manage those that are preconfigured for you. So if you really want to promote events held at your business, you might move that tab up to the top of the list.

The following article How to Create a Facebook Page for Your New Business, written by Annie Pilon for Small Business Trends is for people who want to create a Facebook business page but are not sure where to start. I found Annie’s comprehensive instructions easy to follow and execute. Follow the article and build your page today!

How to Create a Facebook Page for Your New Business

Written by Annie Pilon for Small Business Trends

With so many potential customers on Facebook, and more likely on the way, it’s almost a must for businesses to have a presence there. If you want to know how to create a Facebook business page, but aren’t sure where to start, here’s a simple step-by-step guide to help you get the most out of your new page.

Whether you’re selling hand bags or handkerchiefs, promoting a new book or a new place to eat around the corner, Facebook offers an ever increasing range of options for promoting your business to an ever larger community.

With just a little know-how, you can break off a little hunk of Facebook’s huge global community to become your newest clients or customers.

Read the full article here http://smallbiztrends.com/2016/08/how-to-create-a-facebook-business-page.html

Images courtesy Small Business Trends. Featured image courtesy of Flicker. Other images courtesy of Pixabay