The golden rule of email marketing is to send information to people who want to receive your information. The quickest way to lose customers is by sending them email that they do not want to receive. The piece that follows includes great tips for making sure you are targeting only the most receptive audience.
Do not ever send emails with headlines such as “Buy now”! messages. This spammy-sounding way of writing may cost you customers. Customers are aware that you want them to buy your products, so take the time to establish a strong relationship with them. Show them special deals or great products you have, but do it in a professional, helpful way. They will be thankful for this and may even purchase something from you.
In order to make customers excited about your emails, try giving special discounts or promotions through newsletters. This type of marketing via email gives your customers an incentive to participate and they could also have the chance to refer friends. Referrals are an invaluable way of increasing your email list and customer base.
It is a very good idea to require people that are interested in receiving emails from you to double opt-in. It may seem unnecessary, but it ensures that each subscriber truly wants to receive your messages, which reduces the likelihood that you or the provider of your email services will be accused of spamming or sending unsolicited messages.
Use few graphics when creating marketing via email programs. There are some email services and programs which block or are unable to display images, so you are restricting your audience if you rely on them too heavily. Also, your email is likely to end up being sent to junk mail if it contains too many graphics.
The greater number of choices you give your subscribers, the greater impact your marketing with email is going to have on your profit. Allow subscribers to choose the number, type, and frequency of the messages they receive from you, and allow them to opt out of disclosing certain kinds of information. Giving control to the subscriber will make them feel more comfortable. They will be more likely to sign up.
It’s an excellent idea to have a link where customers can unsubscribe from your email listing. Don’t make it difficult to find. You should strive for your readers to feel that they are in control and that you’re not controlling them.
You must be persistent with your marketing with email strategy. While you need to be persistent, it must be with the right customers or else it is not going to make that much of a difference. Bugging the wrong customers creates ill will and wastes resources you could be using on other customers.
Do not send emails that use images to convey the most important information. Many email clients won’t automatically show images. If a person is reading your email in one of these clients, it can make your message look strange or even render it unreadable. Use clear and readable text for your relevant information, and ensure that all images have a descriptive alt tag.
Illustrate to your readers that you appreciate their time in restricting yourself to only sending messages with worthy content they can benefit from. Don’t constantly send customers blatant sales petitions. Instead, give them information they can use, such as solutions to problems or new uses for familiar products.
Avoid adding someone’s email to your list without their permission. Adding more people to your list can be tempting, but your emails will more than likely be perceived as spam and give a bad image of your company. You might also find that the service that provides you with your email address can ban you for violating spam policies.
Now you understand why it is so important to only send email to willing subscribers. When you spam clients, they will only complain and like your company less. Use the advice you have read in this article to ensure that the right people are receiving emails from you.
