Have you tried e-mail marketing, but been unsatisfied with the results? Are you intrigued by marketing via email, but have no idea where to start? This is the place to help you! Here, you will find some great advice and techniques that will enable you to create emails that will be of interest to anyone.
Be sure that you’re not sending out marketing emails that are unsolicited. If you send emails that are unsolicited, people will think you are a spammer. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
Create email copy which is personal and endearing. When you are seen as a person, as opposed to a generic email, your customers will respond with their business. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Ensure that your audience is targeted correctly. When you have a substantial number of readers, brainstorm ways to have them sign up friends. Always provide a link to subscribe to your emails. This will help you to be sure that if someone passes the email on, the person reading it can sign up. By doing this, your viewer base will grow.
Ask permission before sending emails to customers. People will regard suspicious emails as potential spam and ignore or delete these emails. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.
Don’t send important information out around a major holiday. People are often out of their office or on vacation during these times, and so they won’t read your emails. There are exceptions, of course. Emails about special promotions like Black Friday are exceptions to this.
It’s an excellent idea to have a link where customers can unsubscribe from your email listing. Do not forget to provide a link to unsubscribe and make sure it is obvious. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it.
Plain Text
If you’d like your emails to feel more personal, try mixing up your format every so often. For instance, you may consider using plain text, rather than HTML. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.
Although this may seem obvious, making sure that the addresses on your campaign list are accurate is something that is often overlooked, so make sure they are all correct! Having to resend emails or having them go to incorrect addresses will be a complete waste of your time and resources, and could cost you customers! This can be a waste of your time!
Avoid adding email addresses that don’t give you prior permission. Don’t pad your subscriber list as you will only end up with a less valuable list that will frustrate your potential clients and the email owner. You might also find that the service that provides you with your email address can ban you for violating spam policies.
E-mail marketing is great, but it can only be effective if you use it properly. With the ideas from above, you can now take your email marketing to new heights. Use what you’ve learned here, and the results will make themselves apparent quite quickly.
