If you thought that the days of using email as a marketing tool are long behind you, think again! Even though marketing emails have been going out since the early days of the Internet, the field still offers rich potential. New strategies and techniques are constantly being made to make marketing emails effective and fresh. The tips below can help you find a way that marketing through email can work for you!
Only send marketing emails to people who have requested them. Your emails will be considered as spams if you send them to people who did not sign up on their own. This is very bad for business and you may be blocked by certain Internet providers.
You want to make sure that every client has chosen to receive your emails so they don’t feel like you are spamming them. If you don’t get permission first, you may get lots of spam complaints and even lose otherwise loyal customers.
Always proofread your emails. Be certain that your newsletters and emails contain no errors. Prior to sending a message, test your email layout so that you know everything will be readable. Ensure that any links contained in your email are functioning, as well.
Implement different sorts of resources and gain as much knowledge as possible about marketing with email. There are lots of great online books or even ones in libraries. Locally, you may even find seminars or workshops to help you work on your campaign, so consider contacting business groups near you for more information.
Always obtain permission before you contact your customers via email. Most people disregard unwanted emails and often delete them unread. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.
Be sure to be consistent and steadfast with each strategy. While persistence is important in email marketing, it only of value when your efforts are focused on the right audience. Staying persistent with customers that don’t fit in with the products and services provided by your business will simply annoy them and waste your time.
Keep in mind that with every passing day, the subscribers reading your emails are more likely to be doing so with a smartphone or other mobile device. These devices lack the resolution of high end computers, so word count and careful use of graphics becomes very important. Figure out what your restrictions are and then work within them.
Plain Text
Try mixing up your format to be more personal. For instance, you may consider using plain text, rather than HTML. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.
Each of your emails should be personally tailored to the recipient. There is much more that you can do than simply putting a first name into the message template. You must mine the data you have on each subscriber for information you can use. Mine the information about your subscribers. Break them down into smaller buckets based off of similar profiling, and customize your messaging based off of that profiling.
See how your emails appear using the variety of methods your customers are likely to use. After you’ve deemed a particular design perfect, see how it looks in all major browsers, operating systems, and email clients. How a message looks in Windows Hotmail can vary wildly from Linux Gmail.
You should put together a carefully targeted sales list. Do this by learning what your most profitable customer base desires and giving them the opportunity to recommend your mailings to like-minded friends and other contacts. If your list is exclusive, it will seem more professional and command more respect.
It still pays to use email marketing. Using what you’ve read here when you draft your campaign strategy will lead to sound decisions and increasing profits, so gather your thoughts and put them to work!
