Does your business have a Facebook presence? If not, you’re really missing out on a huge audience! If you are, do you know the best practices for marketing there? Continue reading for some assistance with the envelopment of your marketing strategy for Facebook.
When marketing through Facebook, you’ve got to make your page stand out from the competition. You may do this through your choice of page color and the addition of graphics. Pages with images are more attractive to your Facebook fans than just plain text.
Have you looked into using custom tabs on your Facebook page? The tabs let you organize your page information to make it easier for customers to navigate. For instance, when you have a contest going on, make a tab for just content info.
Facebook Pages
It can be helpful to be active on other Facebook pages instead of just your own. If you post on someone else’s page, it can lead to attention. Make sure you’re seeking the right kind of attention. Post to other Facebook pages when you have something worthwhile to say. Avoid spamming because this will just annoy people.
Hold a giveaway to entice customers. Offer a free gift to people who opt in to your newsletter or like your social media pages. It will not cost you much money, but the communication opportunity with customers is invaluable.
Make sure that you focus on quality when updating your page. Subscribers will get bored if your updates contain no value. Updates ought to be fun, informative and useful. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Include places in the body of your Facebook page. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Contents and giveaways are a great idea.
Hiding your content from non-fans is an effective method in converting visitors into followers. The strolling visitor will sign up to be a follower if they really want to access the information. Leave a good portion of your content visible for both SEO and enticement.
A group is a great idea for a company. This allows you and your customers a place to chat and learn. Inform your subscribers about the new products or discounts you are offering. You can quickly get to know some of your customers.
Make a personality for your brand. When people see posts that are boring or stale, they will think that your products are also stale and boring. Show a bit of personality, but make sure that you do this while remaining professional at all times.
Do not turn off the comment function on your Facebook page. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.
Make sure any photos you post on Facebook are professional. You want the photos to reflect the professional nature of your business. If you use personal pictures, ensure that the quality is good, and that you only post photos that will put you in the best possible light.
Update your profile regularly. If things change, make sure you update your profile accordingly. If you update your page it will help customers. You might even want to rearrange the profile page in order to keep people interested and returning often.
If you are not able to post timely updates on your Facebook page, use a tool for scheduling. Schedule them to be posted when your followers tend to be online. Be sure to test different tools to find the best one for you.
Make sure that you learn all there is to know about Facebook before launching your page. The better everything is understood by you, the more you know about using the available features to your benefit. Take advantage of Facebook’s help center to get tips on how to use the site. This knowledge will surely pay off.
If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. You should now have all that you need to begin your Facebook marketing campaign. No matter how long you’ve been on Facebook, you can always improve. The techniques you have just read can help revolutionize your business.
