If you think email marketing as a tool is a worn out concept, give it a second chance! Email marketing is almost as old as email itself, but it is still a vital method. The infusion of new strategies ensures that e-mail marketing campaigns remain on the cutting edge of technology. Read on to find some helpful hints to get your campaign off the ground.
Only send emails to people that you know. Mailing people who are not familiar with you or your product can look like spam. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.
If you’re embarking on an email campaign, the fact that you need permission to send people emails cannot be understated. If you do not do this, you will be accused of sending spam, and it may cause you to lose some customers.
Try to stay consistent. Ensure that you’re always utilizing the same colors and logo of the company within your email. Use a legible, easy to read font. Your recipients will be more aware of the appearance of your messages and focus on them. You should always have a goal of becoming familiar to your customers, especially when you are using an marketing via email campaign.
Get permission if you are going to contact customers by email. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them.
Branding is something that extends throughout your business, even down to email marketing. Therefore, it is important to invest enough time to create a template that permits you to use your corporate logo, theme colors and custom fonts that you have already used on a website or in ancillary materials. This fosters brand recognition among your subscriber base.
Educate yourself on what you should not do by checking out actual spam messages. Make an email account, display it around the Internet, and look at the spam come in. Study these emails for examples of what not to do, and tweak your own campaigns as needed. By not spamming others, you immediately make yourself more credible.
Mobile Devices
Remember, that many of your email subscribers will be reading your mailings on mobile devices, like smartphones. These devices have lower resolutions compared to computer monitors, giving you less space to use. Understand the limitations that mobile devices have, and find ways to work around them.
Give your customers some type of incentive in your emails. Your customers are more likely to deal with you if there is some type of incentive involved. For instance, if they click on your link and they purchase something from your site, you could offer them free shipping on orders over $50.
If you make it a point to send only emails which provide useful information, you are indicating to customers that you know, and appreciate their time is valuable. Avoid emailing them flagrant sales pitches in order to avoid insulting their intelligence or losing their confidence in you. Always add something of value like a tip regarding your service, a suggested use for your product, or a special free offer in each message you send out.
Create a sales list that is extremely targeted to groups of people. The way to do this is by having good customers, as well as their friends and their contacts, signing up to get your mailings. Making the list sound like it is very exclusive will help narrow down your target audience and it will also give your mailings a feeling of authority.
As you now know, marketing with email is a strategy that still works. By taking these ideas to heart and staying current on news methods of marketing with email, you can make sure that such campaigns produce solid results well into the future.
