It’s likely that your siblings and cousins are on Facebook. Maybe your parents or grandparents even have a Facebook page. But are those who buy from you on Facebook? If they are, Facebook marketing may be what you need to take your business to the next level.
Reply to people when they post on your page. Monitor your wall daily and make sure to respond to people within 12 hours. Share your thoughts, particularly if it is a customer service issue.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You only need to set up the specific offer and then promote it on your page. If it’s a good deal, you can give it to people that do not even like your page yet.
Never ignore a message that someone sends you. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. If you have a page on your site that holds the information they need, share the link with them.
If you want to target a custom audience, you can do that. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Do not leave out people that are already fans. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. Your audience must feel respected. This leads to engagement of your customers who can then spread the word to others.
When a person “likes” your page, reward them with a unique gift or special offer. Likes are something that can make your Facebook page popular. Try to give a way free items if they are going to ‘like’ your Facebook page. It could be something everyone gets or even a sweepstakes. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Create a group related to your business. This allows you and your customers a place to chat and learn. You can alert people to discounts and share useful information as well. This is also a good place to learn more about your customers.
Make sure your viewers are able to “share” the content of your Facebook page. If your page has valuable information, some of your audience may tell others they know about it. Facebook is a network that is built for interaction and sharing. By providing your customers with valuable knowledge, you will help ensure that these people spread the word about you, which will result in you obtaining even more customers.
Look for opportunities to become a leader. You can gain much knowledge about leadership within your niche on Facebook. Look for any and every opportunity to address questions and concerns. It will help you increase brand recognition.
You probably have a personal Facebook page so you’re able to think like a customer already because you’ve been marketed to on it in the past. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. The more you work it, the greater your return will be.
