Your kids, cousins or siblings are probably already on Facebook. You might even find your Grandma or Mom on Facebook also. Do people that use your service frequent Facebook? If you think so, then you may get some use out of Facebook marketing. Keep reading this article so you can develop a marketing campaign that works.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer prizes or special deals to those who like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
Always be as professional as possible in your Facebook marketing campaign. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. People will trust and respect your business and what you have to say if you maintain a professional tone.
Facebook Ads
Consider buying a few Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. Purchase Facebook ads to expand your business. The cost is negligible compared to the potential gains.
When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Facebook users tend to be drawn to these kinds of pages over plain pages.
Consider Facebook as a good way to share your content. Facebook is not only about socializing; it’s a major source of content. Don’t neglect this powerful marketing tool. Write blog posts and then promote them using your Facebook page. You will realize that Facebook will help drive high traffic!
Depending on your needs, a Facebook group may work better for you than a page. A Facebook group allows users to have their own community. You can use both of these options to keep your customers informed about and involved in your business.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. A good offer will appeal to potential customers as well.
Use custom tabs to make your page stand out. The tabs will let you present your information in an organized manner. As an example, if you wish to hold a contest, put all the information regarding this in one tab.
Don’t ignore any comments or posts that appear on your wall. If people take time to make contact, you should dedicate some of your time to respond. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.
Provide value in every post you make on your Facebook page. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
One way to help convert visitors into followers is by hiding some content from visitors. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
Ask followers to suggest topics or ask for their opinions on company decisions. People like to get involved. These are the best minds to tap into for opinions. For example, if you post in blogs, find out what kind of posts they prefer to read.
You might have trouble when you first start marketing your business through Facebook. It can be helpful to put a Facebook link on your website. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. If they like you on Facebook, you can notify them quickly about what is going on with your company.
Be aware of what the purpose is of having a Facebook page. Sometimes, you may not need a page due to a fleeting customer base. Is your goal to communicate with your customer? Is it so you can read their communications to you? Using your Facebook page to market is different from using your page to communicate with customers.
You’re probably a Facebook user yourself, so you understand it from your customer’s prospective. Pair this knowledge with the advice from this article to create a great campaign. You will get better results when you give more effort.
