early morning – Kurt Tasche's Contact List Builder Blog

TIP! Your printed advertisements should include QR codes for your technologically savvy customers. If your customer has a smartphone, they can use these codes to unlock special content or deals.

Mobile marketing should be part of your business plan but it is difficult for newcomers to understand and apply correctly. Take the time to research the different codes, applications, techniques and formats for each marketing tool before you make the decision on which to use. Here are some steps you can take to ensure you create a great mobile marketing plan.

Mobile marketing messages should be clear and brief. Get your message across quickly so customers are sure to absorb it.

TIP! No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. Mobile is still an evolving market, so technology trends can shift the market rather quickly.

Write the minimum text necessary to get your point across when it comes to your mobile site. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. When you are dealing with mobile marketing, you should just keep it simple.

TIP! Don’t send out text message alerts or messages in the early morning or late night hours. Sending out text messages at bad hours will just annoy customers.

Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. Adhering to the principles that are important to you will keep your business running smoothly.

Mobile Marketing

TIP! Your main website absolutely must have a link pointing to any business-oriented presences you maintain on social networks, like Facebook or Twitter. If your customers know you have a presence on a social media network, they will check you out but they won’t search.

If you design a standalone mobile platform, it needs a home base to be successful. Your strategies with mobile marketing should focus on getting people to and keeping people in your home base. Do not focus your business on your mobile marketing endeavors solely.

TIP! Make it effortless for recipients of your marketing ad to send on and they perhaps they will. Before you publish your promotions, assure they are easy to forward.

You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.

TIP! SEO is just as important for mobile websites as it is for traditional sites. Since most mobile search is done through Google, that is the perfect starting point for your mobile SEO efforts.

Mobile marketing is a great new way to market that’s very effective. There are many more people that are using their phones to download apps or use social networking sites. This is an area with great potential for you to market your products and services. Seek out where customers are and bring your marketing there.

Remeber that viral ads will have the most impact. When you have a clever ad, your customers are more likely to forward it to their family and friends.

TIP! To assure the emails you send out are effective, make them mobile friendly. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device.

The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. This should be something you do as well. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Take advantage of everything possible.

TIP! To attract local customers, put mobile friendly maps on your website. If a customer want to find you, a mobile map is helpful.

Stick to dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. It can also provide you with some level of legal coverage.

Social Networking

TIP! A smart tip for a good mobile marketing campaign: do a usability test before you go live. The sending of a message that receives a negative response, or none at all, will have a negative impact on your campaign.

If your company has any social networking sites geared to the business, make sure to put a link on your webpage. Customers probably will not search for you, however they may check you out on a social networking site.

TIP! Instead of sharing short codes, buy them for your individual use. At around $2000, this method can be costly.

Make your website even more useful with mobile-friendly maps. Most people use mobile devices to aid them in traveling to various locations. Make yourself accessible to them. Check that the maps and directions you provide display well on different mobile devices and work properly with mobile searches. Also consider linking your customers directly to Google maps to provide alternative directions.

TIP! You need to make sure that your mobile marketing campaign stays highly compatible across many platforms. You must take into consideration many mobile devices when you are creating a mobile marketing campaign.

Mobile marketing can have a large impact on the success of your business, so it is important to learn all you can about it. Understanding mobile marketing techniques will help you to choose the marketing methods that will fit best with your company’s needs. Use the tips in this article as a starting point for your mobile marketing campaign.