Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Mobile content should be easy to read and to the point for the success of your campaign. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Lengthy pages with mass amounts of information are not effective and will just become lost in translation. Mobile marketing copy needs to be concise and clear.
Enlist the aid of your friends in testing your website, emails, advertisements and other aspects involved in your campaign. If in need of an unbiased opinion, you can hire other people to test your campaign.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. Sending out text messages at bad hours will just annoy customers.
If you want to see your profits skyrocket, mobile marketing can be one of the easiest ways to achieve this. Many people tend to use their phones to visit social network sites and download apps. These are both great new areas that you can expand your marketing strategies into. Be visible to your target market.
Try and make your marketing campaign viral, as this is the greatest way to be successful. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.
The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. You should too. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Take advantage of everything possible.
Utilize the dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. Additionally, it gives you a degree of legal protection.
Mobile marketing can expand your customer base, but in order to do that, your marketing materials need to work on most mobile devices. You will lose customers if your campaign is not workable on multiple devices.
A/B testing could be helpful with a mobile landing page. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. For your landing page, have two different versions and see which is more successful. You then can progress with your mobile campaign with the one that works best.
Sensitivity to location is what sets mobile marketing apart. Your mobile customers can use their phones to quickly locate your store. This makes it possible to target location in a way that is not available anywhere else. Give some thought to the potential that location-specific marketing strategies present for your business.
Mobile Marketing
Do not overdo your use of mobile marketing, or customers may get annoyed. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. With the right approach, you will very likely obtain new customers and bring in more business.
