Are you educated about online marketing? Are you using Facebook to it’s full marketing potential? Are you someone who is into traditional marketing that needs to know more about Facebook? No matter if you’re already using Facebook or not, the tips here are going to help.
You can quickly expand your viewers on Facebook by holding a competition. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
An ideal way to encourage fans is to always reply to their wall postings. This should include monitoring the wall comments as well as @ messages concerning your company. Reply to all your subscribers, particularly those that have questions and/or concerns.
When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You can do this by making your page colorful or adding lots of photos to it. Facebook users tend to be drawn to these kinds of pages over plain pages.
Consider creating a Facebook group rather than just a page. Facebook groups are a great way to get people to interact more. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.
Make sure that you stay active answering the questions on your Facebook page. Thank people that answer questions for you or provide other valuable information. If you have a page on your site that holds the information they need, share the link with them.
Custom tabs need to be used when creating a Facebook marketing page. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For instance, use a custom tab for any contests you might run.
Take the time to reply to comments or posts on your wall. If people take time to make contact, you should dedicate some of your time to respond. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
Make it easy for visitors to your Facebook page to subscribe or like your page. Offer them something of value when they register so that people will be more likely to do so. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
You might have trouble when you first start marketing your business through Facebook. One way to begin is by placing the Facebook button on your site. This will make it easier for your customers to find your Facebook page and connect with you in less intrusive ways than other types of marketing. If they like you on Facebook, you can notify them quickly about what is going on with your company.
Don’t turn off comments! This will show that you are interested in what people have to say at all times.
The photos you post on your Facebook page must be nothing short of professional. This will show that you are credible and sophisticated. You should invest in a good camera and never post anything that can be viewed as negative.
The design on your Facebook page and your website should be similar. You want to try to always keep with the same design theme. People can easily connect your brand to your page this way. Making it completely different, however, will only serve to confuse your loyal customers.
Those who are new to marketing may have a leg up on old pros who are used to traditional marketing methods, but this article really levels the playing field between both. This will only be true if you use the tips you just went over, however. Watch your business grow through your marketing efforts.