Introduce yourself.<\/h3>\n\n\n\n
First, say your name and which company you work for. You need to sound confident and energetic. I can’t tell you how many cold calls I listen to that begin with, “This is mlkjdkfj from mnxcmvn.”<\/em><\/p>\n\n\n\n The prospect goes, “What? Who??”<\/em> Right from the start, the call is going poorly.<\/p>\n\n\n\n You don’t need to yell your greeting, but you do need to articulate.<\/p>\n\n\n\n After you say, “This is [name] from [company],”<\/em> pause.<\/p>\n\n\n\n This is hard for cold callers. They want to jump straight into their pitch. But I want you to take a deep breath and say nothing for eight whole seconds.<\/p>\n\n\n\n While you’re pausing, your prospect is searching their brain for who you could be. It sounds like you know them — are you a client? A former coworker? A current one?<\/p>\n\n\n\n The call is already deviating from the standard cold call. Then you hit them with a question to establish some rapport. Your goal: Get \u2018em talking and prove you’re familiar with them. A good question is topical and makes someone smile. If they seem receptive to chatting, ask them a follow-up question. Trust me, this always lightens the mood. (Unless your prospect is in a major hurry, in which case, you should get the point.)<\/p>\n\n\n\n Mention: https:\/\/images.search.yahoo.com\/<\/a><\/p>\n\n\n\nEstablish rapport.<\/h3>\n\n\n\n
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