“Organic Leads — Online lead generation is now the number 1 tool for B2B marketers.” …

Organic Leads — Strategic Lead Generation Website Produces Organic Leads

Learn how to set up your website for maximum results

The number one tool for B2B marketers is now online lead generation. Marketers need to collect contact details of prospective new customers and be able to assess the potential of turning those leads into sales target.

Rather than go through a long list of ways to using your website to generate Marketing Qualified Leads (MQLs) … I’m going to direct you to a great article by Alistair Norman from Business2community.com. In it you’ll find a great source of information about ensuring your website is working hard to generate organic leads.

The Behaviour and Characteristics of a Strategic Lead Generation Website — Business2community.com

http://www.business2community.com Monday, April 7, 2014

To evaluate sales potential, your marketing and sales teams need to devise a lead scoring system. This assigns a numeric value to each MQL, based on a number of criteria which could include: job title, number of website visits, level of product interest, industry sector and so on.

Read More At: http://www.business2community.com/b2b-marketing/behaviour-characteristics-strategic-lead-generation-website-0836947#!C54Lu

Discover how to guide your prospects down the funnel

By implemeting some of the strategies listed in this article, your website will have the ability to generate organic leads into your sales funnel and turn those leads into customers.