“Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales.”
Dollar for dollar… Email Marketing Generates the Greatest Profits
I wonder if that is what they mean when they say, “the money is in the list!” Email marketing delivered $41 dollars for every dollar spent. This makes email marketing an essential technology for home business. What better return could one ask for? It is an affordable and profitable way to engage your customers and prospects.
To be honest I was a bit surprised that Email Marketing was such a productive activity. So how does that compare to other marketing tactics?
- Email Marketing $41 was earned
- Search Engine Marketing $22.24 was earned.
- Display Advertising $19.72, was earned.
- Social Media Marketing $12.71 was earned.
- Mobile Marketing $10.51 was earned.
It is apparent, that when you invest in marketing you will get sales. And for the home business entrepreneur this is great news. Email marketing is inexpensive and hugely profitable. The work of course, is building your list and that is easily done as most Contact List Builder members know.
The article I want to share with you provides the metrics and the strategies to ensure your email marketing campaigns and messages are read and distributed. It was written by Danny Wong a 19 year old Boston College student and co-founder of Blank Label.
But to ensure their message is read and distributed, brands need to focus on improving three important metrics: open rates, click-through rates, and forwards. Below, we define each metric, highlight its importance, and describe strategies to improve your current stats.What Is an Open Rate? And How to Improve It
1. Resend unopened emails
In an experiment, entrepreneur Neal Taparia found that he could increase his email reach by 54.7 per cent by resending the exact same email to recipients who had not yet opened his original message. Email marketing expert Noah Kagan modified Taparia’s approach by changing his subject line and emailing recipients again one week later, increasing his opens by 30 per cent. While this strategy does not take each email’s open rates into consideration, the results are what matter more. By resending the same email to subscribers who ignored your previous send, you get more people opening your emails without having to create an entirely new message
2. Test delivery times
Your customers and prospects are busy people. To increase your open rate, marketing expert Lauren Hall-Stigerts recommends, “Land your email in your recipient’s inbox when they’re looking at it.” Schedule your emails to deliver during times when subscribers actively check their inbox and when there may be less competition from other brands for reader mindshare. Ignore the studies that suggest 10:30 a.m. or 5 p.m. are the best times to send emails: Your readers likely follow a different schedule, so test different delivery times for your next few email sends, then select time slots that consistently lead to higher open rates.
Read all 13 Email Marketing Tips here: http://www.huffingtonpost.com/danny-wong/13-email-marketing-tips-t_b_9050798.html
Images courtesy of Huffington Post