“Most of your customers don’t walk around handing out their credit card information and home addresses to shady characters on the street.┬áIn fact, most people these days wouldn’t even give their email addresses to those they don’t really know. Ditto on the Internet.”
The Legalities of Online Marketing
Are you marketing a product or service on line? Are you building a subscriber list? If you are there are several legal requirements that you must adhere to. Rachel Rodgers is an intellectual property lawyer who states there are 5 Legal Requirements that must not be over looked by the online marketer.
In the article 5 Legal Must Haves for your Website, Rachel not only outlines the reasons why you must cover the legalities she also provides a free refund policy, comment policy, and advice disclaimer you can adapt and use today on your blog.
Most of your customers don’t walk around handing out their credit card information and home addresses to shady characters on the street
In fact, most people these days wouldn’t even give their email addresses to those they don’t really know. Ditto on the Internet.
Before people will spend money, post comments, opt in to your mailing list, or take any action you want them to do when they arrive at your website, they need to feel safe.
Safety leads to trust, trust to loyalty, loyalty to purchases and shares. Having the right legal language can get you to that place of trust with your visitors. It will also protect your profits. Oh, and by the way, some of that legal language is required by law.
When you tell your visitors what information you collect from them and how you use it, it gives them confidence that your site is a safe and trustworthy place to play, share, and buy.