Email List — ” “Even the best marketing programs fall victim to this issue,” says Lancellotti-Young…
6 Tactics to Keep People from Unsubscribing From Your Email List
Know Your Audience’s Interests
One thing you want to keep an eye on is the unsubscribe rate. When you have a spike in unsubscribing, it just means your readers are no longer interested in that topic and you should not take it personally.
It just means you will what to change things up, find out what your audience’s new interests are and get back in front of them. One way to change things up is to change the time of when you send out the emails. You get a pretty good click rate when you post on weekends or late nights.
Rather than go through each tactic, I’m going to direct you to a great article by Lauren Drell from Mashable.com. In it you’ll find a great source of information about how to improve building your list and reduce subscriber’s opt-out rate.
“Marketers cannot afford to ignore unsubscribe rate,” saysSusan McPherson, strategic advisor to Fenton and founder of McPherson Strategies. It’s one thing if consumers aren’t opening your emails, but if they’re actively unsubscribing, you have some work to do.
Read More At: http://mashable.com/2013/12/01/unsubscribe-rate-metrics/
Opt Down, Not Out
One tactic some of the companies are using is to allow subscribers to opt down to receive fewer emails. Even if you have a subscriber opt-out, you still have other ways of engaging with those people on socials sites where they originally saw your offer.