Branding — “Trust is necessary for the purchase of goods and services.” …

Branding: 4 New Steps to Gain Trust

You want people to get to like, know and trust you.

Having a storefront, branding your company lies on your name, location and having a physical presence. However, in the early Web years, it wasn’t that easy to trust anyone marketing online.

Fortunately there is a way to build trust on the internet. Here are 4 steps to keep in mind while working to establish trust online: Contact, Perception, Assessment, Connection.

Rather than go through the 4 steps… I’m going to direct you to a great article by David Amerland from Forbes.com. In it you’ll find a great source of information about how to control your reputation and brand value.

Trust: 4 New Steps Of Branding (Who Are You? How Do We Know?) — Forbes.com

http://www.forbes.com

In order for any Web transaction to take place, you need a sense of trust that things won’t go south—or if something does go wrong, it can be quickly put right .

Read More At: http://www.forbes.com/sites/netapp/2014/03/31/trust-branding-who-are-you/

Be Sure to Brand Yourself to Gain Trust

Bottom line — those companies and marketers who cannot connect with their audience will have to find other means of finding customers. Offering deep discounts and other incentives are considered bribes and no customer will feel they owe you any loyalty.