Branding — “Trust is necessary for the purchase of goods and services.” …
Branding: 4 New Steps to Gain Trust
You want people to get to like, know and trust you.
Fortunately there is a way to build trust on the internet. Here are 4 steps to keep in mind while working to establish trust online: Contact, Perception, Assessment, Connection.
Rather than go through the 4 steps… I’m going to direct you to a great article by David Amerland from Forbes.com. In it you’ll find a great source of information about how to control your reputation and brand value.
In order for any Web transaction to take place, you need a sense of trust that things won’t go south—or if something does go wrong, it can be quickly put right .
Be Sure to Brand Yourself to Gain Trust
Bottom line — those companies and marketers who cannot connect with their audience will have to find other means of finding customers. Offering deep discounts and other incentives are considered bribes and no customer will feel they owe you any loyalty.