Return Of Investment – “The return on investment for web marketing efforts are based on just two numbers: website traffic and the website conversion rate.” …
A Guide to Drive Traffic to Your Website and Increase Your Return of Investment
Traffic X Conversion Rate = ROI
Return of Investment (ROI) all starts with a visit to your website. There are several different website traffic sources. However, traffic will come when you focus on these three web marketing activities: search engine optimization, social media and email marketing.
You want to be sure that you have great content in order for any of these activities to be effect in driving traffic and increasing your ROI. Content marketing is the key to attracting visitors to your website.
Rather than go through into detail on these three activities, I’m going to direct you to a great article by Andy Crestodina from Semrush.com. In it you’ll find a great source of information about how to drive traffic to your website and increase your ROI.
Some companies chase rank to the point of obsession. But rank alone doesn’t produce ROI. If few people search for the phrase or if the conversion rate of those visitors is low, rank won’t help a bit.
There are three main factors that determine search traffic levels:
All Serious Marketer Sends Emails
Building a list is the best way to keep your visitors returning to your website/blog. It may take them a few times seeing your offer before taking action. By building a list, you will give your subscribers an opportunity to get to know, like and trust you before making a decision.