Building a Business — “You have to have an audience that will share first and foremost.” …
Building a Business — Are You Forgetting This Simple Fact When Building a Business?
Define your core target
There are many reasons why people may not follow you on social media or become engage with you. One of those reasons is that your target audience isn’t small enough.
Marketers have the misconception that they need to target ten’s of thousands of people in order to make sales. In fact, they only need 1,000 people willing to spread the word about the product and/or service they purchased.
Rather than go into more detail on what simple fact you may have forgotten to grow your business … I’m going to direct you to a great article by Sean Smith from CopyBlogger.com. In it you’ll find a great source on what you need to do in order to make your business grow.
The Simple Truth People Forget When Trying to Grow a Business — Copyblogger.com
But it’s rather easy to rank for a “long-tail” phrase that doesn’t get as many searches and has very low competition. Get enough of those and you’ve got a substantial increase in visitors — visitors that are now your customers, if you’re building correctly.
Read More At: http://www.copyblogger.com/smaller-target/
Who Are You?
To be able to connect with your audience, you must define who you are. What are your core values? When you start speaking in that voice, people will more likely want to get to know you and follow you no matter what product/service you have to offer.
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