Email Marketing — Pros and Cons of HTML Emails

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Email Marketing — “One of the main advantages of HTML email is the ability to include clickable hyperlinks…

Email Marketing — Pros and Cons of HTML Emails

Emails Are Vial Part of Business

can emails be responsive
To HTML or Not to HTML — that is the question. Well not everyone is comfortable with HTML. Some may feel it is a little tricky understanding and using coding. However, for those so loves coding, then this article is for you.

Email will always be a part of how we communicate. I do not see that changing any time soon. How we use emails, however, changes constantly.

What would a good HTML responsive email look like? How does HTML work? What are the pros and cons of using HTML in emails? These are some of the questions I have noticed being asked, so I went and found out.

Rather than go through a long list of pros and cons of HTML emails,… I’m going to direct you to a great article by Jason Rodriguez from In it you’ll find a great source of information about about these pros and cons. Jason will, also, share his thoughts on the three main components of a responsive email.

Can Email Be Responsive? —

Whether or not you like HTML email, it is a vital tool for nearly every business. When it comes to marketing, email consistently outperforms other channels like Facebook and Twitter. More importantly, email allows you to interact with a potentially massive audience in an increasingly personal way.

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Make Your Email Inviting

Email design should not be ignored when composing your email. Have your email reflect the passion you have for your product as you do on your website. People will remember your website longer if your emails are designed to help them remember by transferring your crafty app interface to this valuable resource.

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