“When it comes to building an email marketing list, there is no secret formula.” …
Is Email Marketing Dead?
Tips for Obtaining An Effective Mailing List
It has been said that the money is in the list. However, there are reports saying that email marketing is dead. By following the leaders in the internet marketing industry, I find that just isn’t true.
When used properly, email marketing is still an effective way to generate targeted leads for your business. The key is to engage with your readers, rather than just sending out emails pitching and promoting every program under the sun. Share relevant quality content, with just a simple link at the bottom, and your readers will be more than happy to open your emails.
Rather than go through a long list of tips that will help grow your email marketing list, … I’m going to direct you to a great article by Jennifer Lonoff Schiff from Cio.com. In it you’ll find a great source of information from how to make it easy for people to sign up to optimizing your emails for mobile viewing.
“Don’t treat every customer as a nameless, faceless nobody,” adds Len Shneyder, director of industry relations at Message Systems, which provides email infrastructure software. To find out what your customers are interested in, “ask them a few questions at the point of sign up to better optimize promotions and offers.”
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