Mobile marketing can be defined as the distribution of any kind of advertising message to a customer through a wireless network. There are various ways that someone’s business can be promoted on mobile devices. With so many ways to do things, you are probably wondering where you can begin. Try beginning with the tips below.
Begin by assembling a functioning database. Don’t just add cell numbers to your marketing database via your mobile. You really need to get their permission before starting. This can be done either with a Web form or having the person text you with a given short code you gave them.
Useful Information
Do not message your customers randomly. You should only message them with useful information. Texting random phrases is the quickest way to kill a marketing campaign. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
Provide what your customers want. It’s crucial to know what your customers want. You will not be able to generate any sales if your products do not correspond to what your customers need. Therefore, when you first meet a customer, you should try to find out exactly what they are looking for.
Your printed advertisements should include QR codes for your technologically savvy customers. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. QR codes should appear on business cards, brochures, catalogs and posters. If a customer is interested, the QR code is an easy way for them to learn about your business.
When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Speed is of the essence; give your customers messages they can absorb fast!
For your mobile site, it’s important to come up with ways to convey your information in as few words as possible. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
Just because a person is using their cellphone to access the Internet, it does not mean they understand what the text abbreviations mean. When your advertisement is incoherent to a member of your target market, then this is a possible customer for whom you have lost.
The easier it is for your ads to be forwarded, the more likely it is that people will do so. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.
If you decide on creating a mobile app for your company, make it relevant and useful to your customer base. An app which doesn’t actually serve a purpose will be overlooked and ignored.
Just like your regular business website, your mobile site should be search engine optimized. Of course, you should optimize for Google first, because Google controls the mobile search market.
On the mobile landing page, try out A/B testing. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. Keep whichever page is more successful.
An SMS mobile marketing strategy will work best if you include an opt-in system and be forthright about the quantity of texts that you intend to send each month. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. You could unintentionally cause your recipients to feel as if they are being harassed. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. Being upfront is one of the best ways to build good will with your customers.
Indeed, mobile marketing entails a number of exciting possibilities. No two businesses view everything the exact same way, nor do they market the same way. Some entities may find a specific method to be effective, while another may need to apply a different strategy. Hopefully, the insights in this article have helped you on the way to finding what works for you and your business needs.
