Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t ever message customers without a reason. You should only message them with useful information. Nothing will crash your marketing campaign faster than annoying your customers with random things. Customers need quality information from your mobile marketing.
Qr Code
Your printed advertisements should include QR codes for your technologically savvy customers. Anyone who has a smart phone can use the QR code to access your site or coupons. Put these codes everywhere, including fliers, catalogs, and even your own business card. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Get your message across quickly so customers are sure to absorb it.
Ask your friends to test your website, advertisements and emails. If in need of an unbiased opinion, you can hire other people to test your campaign.
Every successful mobile campaign should have a home base. Your campaign is about getting people to your home base or bringing them back to it. Avoid developing an entire business around your mobile platform.
Changes within your industry and market are inevitable, which means that your total subscriber base is never fully secured. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
Planning is the the key to success for any new mobile marketing campaign. Measure your marketing success, not by immediate returns, but by the long-term effectiveness of your campaign. Use this formula to be successful with a new campaign for years to come.
When you actually speak to people via phone calls or text, remember that they are “people” and deserve to be treated well. Take this into account.
Going viral is one of the best ways for your ads to be effective. These ads may get passed from friend to friend because of how unique, funny or interesting they are.
Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. If your business creates its own specific app, it could elevate your mobile marketing efforts to a much higher level. You have a wide range of features to choose from here.
The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. This should be your strategy as well. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Use all available resources to improve your approach.
Mobile Landing
Try A/B testing with your mobile landing page. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Of the two, go with the page that performs the best.
Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. Using this type of marketing can feel intrusive to your customers if you are not careful. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Your customers should respond to your honesty.
Location is essential. Your mobile customers can use their phones to quickly locate your store. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. Think about how you can use this fact to your advantage and how your business could employ a location-aware campaign profitably.
Mobile Marketing
You can effectively market your business with mobile marketing, so long as you don’t overuse it. Apply your mobile marketing efforts respectfully and consistently to get the best results. This approach will help you to gain new customers.
