Many communication opportunities await you on Facebook, both with customers and people within your niche. Social media sites continue to grow in popularity as people love communicating with each other. This can work to your advantage if you use Facebook as a business marketing tool.
Offering contests is an effective way to increase your fan base. Offer users prizes and discounts in exchange for encouraging people to like your page. Be sure that you come through in awarding your prize, or no one will trust you again.
Facebook Ads
Try putting out some Facebook ads for your business. Posting on your page only goes so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. Facebook ads are cheap, and they can be quite effective.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
A Facebook advertisement can be a good investment. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You will also be able to set up a budget so you can advertise only as much as you’d like to. Additionally, you don’t have to make a long-term commitment. Whenever you would like to end your ad, you can.
Carefully choose your updates to create more interest. Your subscribers will quickly lose interest in your updates if you do not share valuable content. They want to read something interesting or that entertains them. Using Facebook Insights will help you learn which updates do well and which are flops.
Don’t ignore any comments or posts that appear on your wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Your posts should include valuable content. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Don’t be too much of a salesman, however, or people will get tired of your updates.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. People will want to get to that information, so they will click Like. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
Do not turn off the comment function on your Facebook page. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.
Define why you need a Facebook page. You also do not need to restrict yourself to a single one. Is your goal to communicate with your customer? Do you want clients to talk to you? There is a real difference between using your page to grow sales and using your page as a customer service tool.
Work on responding to all comments left on your page. This not only means to respond to people who comment on your profile, but the comments in your inbox too. This may take some time, but the personal touch will be appreciated.
Run an occasional competition or contest for getting a certain number of Likes to your page. You can provide the winner with free product or a great discount when you reach your “Likes” goal. This will give you more subscribers and help grow your fan base.
Don’t overuse the Update utility. This features allows you to message your followers. Use it only for news and events that are important, such as emergencies. Your customers will lose interest in your campaign if you use updates to share promotional offers instead of helpful information.
Social Media
Isn’t it about time you got your business going with the power of social media? Everyone loves social media and you can take advantage of this and use Facebook as a marketing tool. Keep the tips from this article in mind and help your business succeed.
