There are many ways your business can use Facebook to connect with its fans. People love to use social media sites to communicate, so they are rapidly growing. You can harness Facebook’s potential to promote your business to the world.
Use a giveaway in order to drum up attention and interest on Facebook. Encourage new subscribers by offering free products. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.
One easy way to get people to engage with your campaign is to give something away. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” It will not cost you much money, but the communication opportunity with customers is invaluable.
Think through your updates before you post them. If your updates are boring or off-topic, you’ll lose fans. Your updates ought to be entertaining, helpful and educational. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Those customers are random, so they do not have any reason to read your daily posts. Use targeted ads on Facebook instead.
Be sure that your posts offer some value. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.
Ask people in your fan base to comment on your recent product decisions. People like to feel that their opinions are important and valued. Get customers involved in decisions with your company or brand. For example, if you blog, you can ask them what kind of posts would interest them.
Using Facebook as an effective marketing tool requires an investment of time and effort on your part. Having said that, avoid posting numerous times per day. Instead, just post once per day or two. Be sure you have updates that are comprised of quality content that is actually helpful to readers.
Why do you want a Facebook page? Don’t have a Facebook page just for the sake of having one. Instead, define what you are you going to communicate with your customers. Or is it so they can communicate with you? There is a real difference between using your page to grow sales and using your page as a customer service tool.
The most important part of posting on Facebook is establishing long-term ties with other users. It is the same when you’re face to face, so online interaction requires the same involvement, which is going to change over time. Keeping content simple and fresh will go a long way in achieving this goal. Also, reward those who are most loyal to you by offering them special promos and deals.
Use a design that’s like your website for Facebook. For instance, use the same colors in both places. This will quickly aid in brand recognition. Making it completely different, however, will only serve to confuse your loyal customers.
Social Media
Do you want to use social media to increase business? Social media is a growing industry so why not put Facebook to work and use it for marketing purposes. The tips in this article will help you to reach a wider potential customer base.
