Too many people reject the idea of marketing with email because they have a close mental association between it and email spam. It’s a tough job to create marketing with email campaigns that are engaging and get customers to buy, but it can be done. Keep reading to find some great techniques you can implement today.
Do not ever send unsolicited emails to unsuspecting customers. Messages sent to recipients who did not request them are at risk of being marked as spam. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
Perform in a consistent manner. Always make sure that your emails contain the same business logo, colors, and font style. The font you choose should be something that everyone can clearly see. Soon, your readers will recognize the emails you send out and look forward to reading them. Cultivating familiarity (or branding) is an important part of marketing, especially through email.
Keep in mind that email marketing’s ultimate goal is selling your products or services. With that in mind, each email needs to be crafted to entice the reader to buy. Many times this is done in email campaigns by enhancing benefits of older products or showing off a new, special promotion.
Do not depend upon graphics-heavy emails in your campaign. Many email programs will block out graphics, making it a waste of time to utilize them. Additionally, your email is more likely to end up in a junk mail folder should graphics be overused.
The greater number of options that you provide to your customers, the greater effectiveness that you’ll experience with your email promoting attempts. Allow subscribers to decide on the frequency and number of messages they receive. It’s especially important to let people choose what personal information they share. If they feel like they’re in control over the process, they will feel more comfortable.
The link to unsubscribe from your list should be clearly visible. You must ensure that the link is visible, easily found and not buried beneath images or huge chunks of text. You should strive for your readers to feel that they are in control and that you’re not controlling them.
Provide customers with some incentive in your emails to them. They are far more likely to conduct business with you when you offer them a very appealing reason to do so. A good example is letting customers click a link and when they purchase from your site, provide them with free shipping with orders that total over a certain amount.
Do not send out emails that rely on images to deliver critical information. Not everyone uses the same email client. These pictures may not even show up in many cases. This might mean that your emails are unpleasant to look out, or can’t be read at all, because of the images that they contain. Always use clear text for crucial parts of the newsletter, and include descriptive alt tags for images in case some readers cannot see them.
It is important to think about who your audience is as you take the information that you have found here and translate it into a successful campaign. What does your reader want to see? What type of information do they wish to read? How can you convert that into something that sells? Use these answers to chart a course for yourself.
