You can only post coupons on Sunday. Add a pithy quote to your posts to increase engagement. Of course, these are just myths. How can you get solid information? All you need to do is keep reading to find out more.
Your current customers need to be your main focus. There are people that just want likes and then they forget about existing fans. Your audience must feel respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.
Make sure any posts you list have value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
Social Media Marketing
Do not assume that Facebook is your best option for social media marketing. While Facebook is wildly popular, each demographic has its preferred social site. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.
One of the most difficult issues new Facebook marketers face is that initial push to get off the ground. An easy way to get going is to put a Facebook button on your web page. That lets people know you’re now active on Facebook. When your page is “liked” by someone, you can update them on information related to your business.
Look for ways to establish yourself as a leader in your field. Facebook is something you can use to your advantage if you want to build leadership within your niche. Seize all the opportunities available for commenting and answering questions that are related to your expertise. You will find new followers and showcase your brand to hundreds of potential customers.
Never turn off the function that allows people to post comments on your page. While some see it as a method of keeping negativity away from them, it sends a bad message to your followers.
The most important part of posting on Facebook is establishing long-term ties with other users. Just like in real life, a solid relationship on Facebook is long-term and will evolve over time. One way to build an on-going relationship is to keep your content fresh and easy to understand. Remember to reward loyal customers with deals and promotions.
Try responding to every comment you receive. This means comments left on your page and those in your inbox. This may take some time, but the personal touch will be appreciated.
Don’t use Facebook Update too often. It messages fans directly. However, only use this for truly important news and events, such as times of emergency, etc. This is not a tool to be used for promotional purposes but to show that you care about keeping customers informed of real news.
If you are not able to post timely updates on your Facebook page, use a tool for scheduling. This allows you to share information to subscribers who are on the computer. Try a wide range of tools to find one that works for you.
Try giving something away in a contest to get people interested in your page. For instance, have customers post pictures using your products. Give a prize to the most appealing or creative entry in the contest.
Event sharing is a good way to increase your business. For example, if you attend trade shows you could create an event that shows this to share with those that follow and Like your page. Facebook will even send out reminders of the upcoming event.
You should now have some ideas for focusing your own business marketing campaign around a strong Facebook presence. The above advice will be of great assistance. Put them to use to come up with a successful plan.
