Email Content — “Email Marketing is all about the open.” …
Six Areas to Consider When Producing Email Content
Everybody knows that email has been a round for ever. If emails are so popular then why aren’t your emails being opened? That is because there are millions of emails that are slamming people’s inboxes on a daily bases.
Although emails are still an effective method of getting information to your subscribers, you have to find a creative way to stand out from the crowd. This can be be accomplished by improving six areas of your email content.
Rather than go through these six areas to consider when producing content for your email marketing,… I’m going to direct you to a great article by Brooke Furry from Toprankblog.com. In it you’ll find a great source of information about what it will take to get your emails to be opened.
If email marketing is so successful, what’s the challenge? The issue is that nearly 2 billion non-spam emails being sent every day, and inboxes are cluttered. In order to reach email marketing success, marketers need to break through the noise and filters.
Read More At: http://www.toprankblog.com/2014/03/email-marketing-open/
Look Within — Your Inbox
If you are like me, you signed up for all those different newsletters, hoping that the holy grail for success would be in one of those emails. Over time, you see subject lines that caught your attention, however, the email had something to be desired. Make note of the subject lines that caught your attention and create email content that delivers what the subject line offers. Pay attention to these six areas of email content and you will increase your email opening rate.