Social Media — “If it was up to me: “networking” would be renamed to “relationship building”. At least this would remind people why they are there in the first place.” …
Social Media — Is Networking on Social Media Really Working?
Building a Relationship Does
Facebook and other social media sites are intended to be used to socialize, a place to get to know one another. Nowadays, marketers are treating it like their own personal billboard.
In order to succeed in business, you must get people to like, know and trust you. It is quite difficult, if not near impossible, to get to know somebody who doesn’t participate in the conversations.
This is your chance to stand out from the crowd and start engaging in conversations. Find out what your market wants and give it to them.
To find out why your social media networking is not working… I’m going to direct you to a great article by Mahfuz Chowdhury from Linkedin.com. In it you’ll find a great source of information about why networking should actually be called relationship building.
Why Your Social Media Networking is Not Working — LinkedIn.com
As you spend more time joining these conversations, you are creating new relationships as well as strengthening your current ones. Let’s face it, social media is also far more enjoyable this way!
It Is Better to Receive then to Give
Going to networking events should not be a place to practice your elevator speech. Instead, use this time to listen and learn what your clients are wanting or what your competitors are doing. Do not give out your business card, allow the other person to offer theirs. You can tuck away his/her information and contact them at a later time.
Now you are building relationships.
MAY
2014
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