Email Marketers — ” To understand blocking and filtering, the difference between an RBL and a URIBL means understanding this process.” …
Top 5 Important Topics Email Marketers Need to Know
How Does it Work?
Do you know the difference when sending emails using text or HTML in the body of your emails? With everything going mobile, do you know what format to use to insure that the email can easily be read on mobile devices?
These are a few of the questions you need to ask yourself when deciding to utilize email marketing. Every marketer must know the basic fundamentals of email marketing to insure the best results.
Rather than go through 5 important topics every email marketer needs to know … I’m going to direct you to a great article by Derek Harding from Mashable.com. In it you’ll find a great source of information on the understanding of the fundamental aspects of email marketing.
Email marketers come from a range of backgrounds and email is such an effective channel that it seems oftentimes we can get away with ignoring marketing fundamentals and still get great return on investment (ROI). But even though it’s a unique channel, email marketing is still direct marketing and the fundamentals are important.
Read More At: http://mashable.com/2014/04/10/5-email-marketer-topics/
Watch your Statistics
In order to know if your current email campaign is creating conversions, you need to watch your numbers. Now you can compare the delivery, open and click rates of your campaigns and test which one is creating the higher conversions.