Social Proof — “Nobody wants to be the guinea pig because it takes too much effort on what’s perceived as a risk.” …
What is Social Proof and Why Do You Need It?
Benefits of Social Proof
Social Proof, what is it? People tends to follow trends, they gravitate to the shakers and movers. So how do they know who to follow? By social proof, of course. When you are deciding on who to follow, you want to see their credentials. You want to building your own social proof so that you will be viewed as an expert in your niche. Remember, people will base their decision on your social proof.
Let’s do a comparison. If you are looking for someone to follow, for instant in Facebook, would you want to follow someone who only has 10 followers or someone with 100’s of followers. As humans, we tend to follow the masses and try and duplicate their actions. That’s not to say the person with only 10 followers is any less competent, they may just be starting out, building their brand and credentials.
Rather than go through the benefits of having social proof, I’m going to direct you to a great article by Melonie Dodaro from Topdogsocialmedia.com. In it you’ll find a great source of information about the the importance of social proof and the top eight social proof drivers.
When done right, social media success grows exponentially over time. Your time and money investment – unlike other most traditional media, – becomes more and more profitable over time, and those numbers and the benefits grow exponentially.
Use Testimonials to Boost Social Proof
When people leave a testimonial about a product or service you are offering, that is a huge feather in your social proof cap. People will take a look at the opinions of their peers before making a decision. Ask a few of your current customers to write a testimonial to help boost your social proof.