Content Curation

Content Marketing and the Creator Economy

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“Content marketing is the strategic marketing approach of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us ...

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Content Curation Marketing

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What is Content Curation?

These days it’s become pretty clear that “content marketing” is where long-term, reliable, traffic generation is going to be focused for the foreseeable future. Gone are the days of heavy “on page SEO” and throwing blog posts up on the first page of Google over night.

Content “Curation” is now an accepted component of content marketing, and it’s growing day by day. However, the technique is still new enough so that there is disagreement about what “curation” actually ...

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