What’s a Niche?
A niche market is the subset of the market on which a specific product is focused. The Health Industry, for example is incredibly large and generates enormous profits for online and home based marketers. This market can be segmented into many subcategories (niches), health, beauty, home care and fitness. Taking it a step further, the subcategory health can also be divided into smaller market segments. Men’s Health, Women’s Health, Kids Health.
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