Funnels- Why Use Them

Hello Everyone, Michael The Traveling Trucker. What a topic to cover. The FUNNEL. How to use them and why you use them. How to create them, how to advertise them, and get the best results possible.


marketing funnel - marketing funnel stock pictures, royalty-free photos & images


A funnel is the set of steps a visitor needs to go through before they can reach the conversion. Maybe you want them to make a purchase, sign up, or fill out a form. When someone does something you want them to do, it’s known as a conversion. The visitor converts from browsing to taking the action you want them to take.

Why is the set of steps to conversion called a “funnel”? Because at the beginning of the process, there are a lot of people who take the first step. Then, as the people continue along and take the next steps, some of them drop out, and the size of the crowd thins or narrows.

The top of the funnel is where everyone goes in. They see your lead capture page and fill out the form. The ones interested go on to the next step. They end up on your Thank You page. You need a new audience to have eyes on your funnel, daily. Keep track of how people move through your funnel. You aren’t limited to using your funnel strictly for signing up and/or purchasing. You can put funnels all over your website to see how visitors move through a specific website flow. Figure out what your goals are and what you want visitors to do on your site, and you can create a funnel for it. Once you have the data, you’ll be able to see where roadblocks are and optimize your funnel.

A lot of marketers offer freebies- a news letter- 3 day mastermind webinar- Ebook, or a host of other information one might be interested in.


How to use your Network Marketing Funnel-Okay… this is the question that lots of people have. “I’ve got a funnel, but how do I get it out there and how do I use it?” Well, from now on, anytime you do a social media post or you do any videos on YouTube, Facebook lives, Instagram lives, whatever it is, your call to action should not be for people to go buy your stuff. It should always be, “Hey, if you’re interested in knowing what the ebook offers, go to this link and put your name and email and you’ll immediately get the ebook for free.”

You’re going to be promoting your your free value that you’re dedicated to bringing to the marketplace before trying to sell stuff.

Your sales will come as a result and they’re going to be on the back end inside of your funnel. When you’re out on social media you’re now giving value and your leading people into your funnel and you’re using your funnel as your call to action.

No matter what business you’re in, if you need to attract clients or prospects and make sales, offer FREE TRAINING. It will be the best decision you will make.

Free Training Brings value To Your Leads


Hello Everyone, This is your gear jamming, CB talking, Load moving, Michael The Traveling Trucker. What a joy it has been to build my online business. I say thank you to a number of people Janet, Blain, Jon, Rob, and all the members from all these groups, who comment on my blogs. These folks have guided me to expand my horizon, challenged me to learn, encouraged me to show up daily. All these people are instructing me on their tricks of the trade.

I’m learning about building a resource page. It was said “K.I.S.S”. Kept It Simple Silly. I have had to visit other sites to determine what to put on my resource page to make it look right, plus putting links to each picture. For some, this is childs play. I like it but a little slow getting it done.

I was asked if I checked my CTRs and ROIs on my advertising. I said the money was a little tight for the purchase of a solo ad. I would have to do some side work. Today I went to Hits Connect and the results weren’t that good. I will have to adjust how I’m doing my rotators and campaigns. At this point, I haven’t got a good grasp on keeping up with CTR and ROI’s.

Solo ads are fun. Looking at all the sellers at Udimi. I was taught early what to look for and to whom to stay away from.

From Eliana over at CTP:

Staying the course, from driving to the internet definitely has it’s challenges. I have to make myself get things done, when the opportunity presents it’s self.

Be grateful For What You Have


When you see the word FREE- what comes to mind? Be honest, what’s the catch, right? Free sandwich with the purchase of chips and a drink. Free oil change after 4th oil change. Buy 3 tires get 4th free. See the pattern. Your free is costing you something, which does bring value to you.


People really love free stuff, do we use what we have to give our stuff away for free, or charge a small fee for what we have? Our business model here at CLB Learning is to have people sign up for a free account. Then we show the value of being an upgraded member. Experts Agree … Mentoring, Training, and Education is the Shortest Path to Success and Financial Freedom … Hands Down!
Discover Inside that Internet Marketing is Amazingly Easy When You Are Part of a Community Who Cares. There are businesses that give away free Ebooks to build their list and promote their offers. CLB was a rebrandable ebook to start.

Handshake, Hands, Laptop, Monitor

Your list is your main FOCUS. PAY ATTENTION TO HOW YOU CREATE THAT LIST. The biggest secret isn’t that you need a huge number of people on the list, but that you want a better conversion of subscribers to customers. You can do this by paying attention to how you are creating the list, how you are marketing it, and what is actually happening when you send out an offer. Here are some basic things you should know about a responsive mailing list.

Single opt-ins can be fooled. Learn how to use a double opt-in strategy to build a better list. Targeted demographics are better than niches. Demographics tell you the reasons why people buy, while niches just assume everyone on your list is interested. Automate what you can. Learning about the technologies and tools available can save you valuable time and increase your bottom line.

Hand, Cupped, Generosity, Sharing

People do have a price. It’s up to you to figure out what that price is. They may be willing to subscribe, for a free short report, enter a contest, or savings on a product they like. ORGANIC is better. Organic lists are generally more responsive than a list created by buying email addresses. You will want to focus on getting up close and personal with your prospective buyers, instead of just assuming that they want to buy your products because they signed up to your list. Here are some tools to think about. The Double opt-in list, Check open rates, Autoresponders, Services. You need to create teaser emails that will keep people interested in your product until it is complete or ready for release without giving away too much about the product. Come check out TL2Ivm for the best deals on earning commissions. $500.00 is a great way to start .

Grateful, Gratitude, Thanks

Creating effective headlines and subject lines is really not all that difficult.
Studies show that emails with catchy headlines are far more likely to get
opened than those that do not. Research has shown that people have to see an
advertisement several times before they actually make the decision to buy.

Click Track Profit Offering special discounts to members at Click Track Profit can boost your profits by over 100x what they normally are! Specialty training specifically designed for you, the website owner. We want to help you increase your membership and sales!

People Matter, So Give Great Value


Load up my semi-trailer with a load, let me roll down the road. I’m talking 15 thousand pounds of mushrooms to my delivery in Ga. Now we think, wow this is abundance, but this will be gone in one day. Sent to stores all over the south for you to buy. Hello and welcome, I’m Michael The Traveling Trucker. Today I want to share a greek word with you:” PERISSEUO” and it means to ” furnish one so richly that he has abundance and abounds with overflow.


The Dollar, America, Currency, Finance


Here is a very simple question. When you think about your business do you have an abundance mindset? Do you believe that you can create abundance in your home business? The one thing most entrepreneurs are least prepared for when they start a home business career is how to prepare their mindset regarding money! Your business is all about your abundance mindset. Do whatever is necessary today to develop your employee mindset into an entrepreneur mindset. Define what limiting beliefs you struggle with and change them into abundant money beliefs.

Pie, Thanksgiving, Thanks, Gratitude

Step into the “abundance mindset” and understand your value isn’t based on you personally, but instead, based on how much your customer learns and takes away from your products and services. Bring your “A Game” and you can charge any amount that is in-line with the quality of your products.

My mindset has changed over time from, If only someone will buy what I have to My business is moving so fast with orders. People are trusting me at my word. I offer solutions to your problems. I help take the pressure off by offering you simple step by step instruction on building your business to 6 figures and beyond. What do you see? Is it lack or way more than enough that you have to give some away? A leader with an abundance mindset knows that there is enough to go around for everyone. They tend to move forward in life with fulfillment and confidence in what they have and what they’re capable of having because they believe in the power to create what they want. When people work toward developing an abundance mindset, they become empowered leaders who see everything as an opportunity instead of a challenge or defeat.

Grapes, Abundance, Vineyard, Fruit

Abundance-minded leaders invest in themselves and their teams. They see the value in personal development and choose to provide opportunities for growth as much as possible. The growth they promote isn’t limited to job-related skill training. It extends to areas of emotional and mental health as well. Because of this, team members can develop a sense of worth. Invest in books, audio, video, and whatever takes you to the next level in life.

Come join me NOW at CLB Learning. This is your 1st step to YOUR financial future. 2nd go to TL2Ivm and sign up for your FREE account. You will opt-in for the coop for your advertising. 3rd got to Click Track Profit for some awesome video training.

I Will Have More Than Enough. I have ABUNDANCE.


This is for those who don’t have a clear verbal communication style. This is your trucker host, Michael The Traveling Trucker. So what exactly is the gift of gab? How you ever come across someone while speaking to them, you are mesmerized, holding on to every word?


The ability to speak easily and confidently in a way that makes people want to listen to you and believe you.

Rebecca Stamer does a great video, click here to watch.

The ability to speak to others in a self-assured, persuasive manner. Talent for verbal fluency. If someone has the gift of the gab, they are able to speak confidently, clearly,  in a persuasive way.

Woman, People, Coffee, Portrait
Use The Phone Daily

This is from Rod Gehring’s script: you can tweak it to fit who you are.

It is important to understand the importance of having a “real” conversation with a prospect. This also saves you time in qualifying your list and only talking to people who are serious and ready. Be sure they indicate at least 50.00 available to get started now; otherwise I advise against you calling unless you want the practice. When I capture a lead, I generally ask for their phone number along with first name and email address. Then, I send the following text which is called “The Magic Text”. Hey {Prospect Name}, Rob here, your {Company Name} sponsor. Go to {Your Facebook Profile} and send me a friend request so I can have you schedule with me and we can get you earning ASAP, ok?

Check out Rob Gehrings video on Scripts. Click here.

This is a good qualifier as I may be able to connect with them on Facebook to have them set an appointment with me. If they are unresponsive, then we move to a phone call where we can interview them directly.

People Talking, Perception, Reality

One of the greatest lessons on talking to people is to do it often, every day on phone calls. This will give you the confidence you need to carry on a conversation without feeling like you are lost or don’t know what you’re talking about. It’s all about talking to a friend, best friend, or loved one. It should be that natural when talking to people about your business. Let yourself flow, asking questions, and waiting for people to respond. Then ask more questions, feeling them out to see where best to help them.

If you want a master Gabber- Check out Jon Olson from Click Track Profit. In my opinion, Jon is very smooth, eloquent, fluid in speech, and gets his point across that’s easy to follow.

I work hand in hand with Janet Legere, owner of CLB Learning. She makes talking a true art form. These people have perfected, speaking to others, guiding them, and helping them become a success. The more time you spend talking with people, you will understand the art of GAB. YOU will have the ability to SPEAK EASILY and CONFIDENTLY in a way that makes people want to listen to YOU and believe YOU.


Mentors and Business Coaches

What a day to be alive. WELCOME. My name is Michael Lipsey, better known as Michael The Traveling Trucker. Today is exciting for me as I get the opportunity to focus on MENTORS and BUSINESS COACHES.


Coaching, Training, Mentoring, Business


Definition: a trusted counselor or guide.

We acquired “mentor” from the literature of ancient Greece. In Homer’s epic The Odyssey, Odysseus was away from home fighting and journeying for 20 years. During that time, Telemachus, the son he left as a babe in arms, grew up under the supervision of Mentor, an old and trusted friend. When the goddess Athena decided it was time to complete the education of young Telemachus, she visited him disguised as Mentor and they set out together to learn about his father. Today, we use the word mentor for anyone who is a positive, guiding influence in another (usually younger) person’s life.

Hand, Finger, Touch, Knowledge

What makes a mentor or business coach? Serving as a mentor brings many challenges and rewards, with the best mentors working to shape their mentees into leaders, rather than just good followers. If done well, the long-term impact of mentoring can offer life- and career-changing benefits to both parties.

My Mentors are Janet Legere- Owner of CLB Learning.

Rob Gehring- Owner Of TL2Ivm and Massive Success Funnel.

Both Janet and Rob have given me their personal one on one time. Each has more than 20 years of online marketing experience. They have helped thousands attain a level of success because everyone is different with different needs. Both have a vast video training collection for easy access to training, that you can go through at your own pace. They help with social media, follow-ups, scripts to speak to your prospects.

While building CLB, many questions have arisen that needed attention. Janet was always available to point me in the right direction. Janet does a weekly webinar every Thursday at 12 noon EST. Come join us and see what I see. There is valuable information each week for building your business, plus it recorded so you can go back over it, time after time. Janet has a positive outlook on life. A big smile and a sense of humor. She is an author, helping others to change their mindset to walk on the positive side more and more.

Teacher, Mentor, Coach, Coaching

Rob Gehring is a friend first to me. I began working with Rob years back but drifted away. I saw I was a member of TL2Ivm but forgot what it was. I ventured back to see what it was. Rob has a great system, I upgraded to full access to the system. $500.00 dollar commissions are exciting to see coming in. Rob puts the needs of his team 1st, always pointing to the next level. Rob has a calendar on his page that you can book and one on one weekly coaching call. Rob gives insight and strategies for taking your business to the next level. Rob also has a weekly webinar on Wednesday nights at 8 pm EST. Rob has a 7 step training for you to go through when you join TL2Ivm. This helps you set everything up, step by simple step.

For more great training visit CTP-click track profit. Their approach to marketing is unique. Both Jon Olson and Blain Jones are sincere in helping others by challenging them out of their comfort ZONE. They have valuable insight into crypto, making videos, technical training on codes, HTML, and things to make your site look good and run smoothly.

Don’t sit on the sidelines. Get off that chair or sofa. Let’s build our dream to REALITY. All In, Say I.

Let’s Have Fun

Deeds and Titles

Welcome once again to Michael the Traveling Truckers Adventure. Today I give you TWO words. DEEDS–TITLES.

I found DEEDS a truly profound word. Deed meaning- something that is carried out, and act or action. Do you see where I’m going? Building YOUR business.

Title meaning- an identifying name. Written work. An appellation of dignity, honor, distinction, or preeminence attached to a person or family. Make your title one of distinction. Mine is ” Michael the Traveling Trucker”. I love what I do. Traveling around the country, seeing new sites, then blogging about them.


High Angle Photo of Woman on Ladder

I love sharing things I’ve learned. Taking the time to explain through words, videos, and books, in my opinion, helps everyone. We have some of the greatest teachers in our industry. People of vision, passion, and a desire to whole heatedly help others.

Building a firm foundation is vital to any business. Solid Rock firm.

Selective Focus Photography Cement

Here are my best recommendations-CLB– This is my income-producing business. I work daily at building my list, advertising, and contacting those who ask for more information.

TL2Ivm-Traffic leads 2 Income viral mailer. I use the mailer and coop daily to drive traffic to my business.

CTP– Click Track Profit. I use the teachings to continue to learn and grow.

These produce the best results in every aspect of building YOUR business. The BEST of the BEST. That’s why you see me talking about them in every post. Once you understand the principles behind building YOUR business, you will receive great value as myself and many others have received.

Building your business should be a simple process to set up. From deciding on which funnel to set up, which lead capture page to promote, and which advertising platform to use. 1, 2, 3, and you are done. Don’t forget to use your Social Media daily.

Don't judge each day by the harvest you reap but by the seeds that you plant. - Robert Louis Stevenson

I have heard it said over and over- SHOW UP DAILY, DO THE BEST YOU CAN, SHOW LOVE TO ALL. Here’s another recommendation on a book to read, YES YOU GUESSED IT, Janet Legere’s “Get Stuck On Happy”. Click here to order your signed autographed copy. She also has other products so take time to look.

Here are 2 great books, enjoy: Think and Grow Rich by Napoleon Hill, Who stole the American Dream by Burke Hedges.

Build Big, Build fast and build With LOVE

Best recipes for cooking Join Tammy House Facebook group

Disney magic vs CLB MAGIC


Disney Land, Castle, Night, Dark

It all starts with a DREAM. That’s how I became, “Michael The Traveling Trucker”. For us lucky enough, who live in the USA, we might get a chance to go to Disney-either in Florida or California. They call it the magic kingdom. We spend money, time and effort to visit, and escape work life for a week. We don’t get paid to use their facilities. It could cost us thousands of dollars to be entertained. Yes, we see amazing things all around us. By the end of the week, we need another week’s vacation, just to rest from all the walking around we do.


Notebook, Workplace, Desk, Iphone

CLB Learning magic is much different. This is online marketing at it’s best. The 1st thing we teach is list building. Why you may ask? Without people to market to, you have no business. Your list is yours and you can use to promote any business you desire. CLB is a training and mentoring program with simple step by step instructions to build your list fast. As you build and people respond- THIS IS WHERE THE MAGIC HAPPENS. You start earning commissions. We help you to master the skills needed to grow your business online through our unique CLB Funnel system allowing you to earn while you learn.

Reading, Bookworm, Man, Books, Learning

Right now we have 3 upgrades- monthly at $24.97, annually at $297.00, and lifetime at $497.00. If you act NOW, we have a one time offer of $197.00 lifetime. This is where the magic for me came in. I upgraded for the one-time offer, it made sense for me. You get the complete system as you would for $497.00. Why upgrade? Here are a few of the benefits-CLB blogging platform, quick start guide branded with your links, Ability to email your personal downline, done for you system setup, special bonuses, and much more.

If you want to watch the replay training for today, click here. When you join CLB, you get access to 100+ hours of video training. live training conferences, multiple streams of income, this is your personal downline builder-Yes REAL MAGIC happens when people JOIN THROUGH YOUR LINKS, private telegraph room, where you can ask questions and get answers. Are you starting to see? For a small investment into yourself, you could be reaping thousands per month. Then you can go to Disney, have a great time, while making money everyday you are there. HOW DOES THAT SOUND?

This could be you JUMP FOR JOY moment. We work closely with YOU. We help YOU all along the way. Never alone, always a text, email, or telegraph room away.


Sunset, Beach, Silhouettes, Jump

In my downline builder, I have TL2Ivm. This is a viral mailer, this is where I get my monthly coop share. I use CTP-Click Track Profit. They have a wide range of teaching, crypto, HTML, social media to name a few. We teach you to use all YOUR resources. Everything helps you to build the lifestyle you are dreaming about. COME JOIN US NOW. Get back with the person who invited you and tell them, YES, I’M READY TO GET STARTED.

Build Your Future Today

Here’s a food plug for my special friend Tammy House. Come join her for her awesome food recommendations.


I pulled my rig over to the side of the road. This Is Michael The Traveling Trucker. I looked out across the wide river. There were houses, ball fields, playgrounds, picnic tables. I could only see these things through my binoculars.

What I really wanted, was to be where the people were. It looked inviting, fun and a great place to rest. My problem was my semi and trailer. I couldn’t take them there, dang it. So how did I get to the other side?


Bench, Bridge, Structure, Metal, Steel

In business, I see people sitting on the sidelines, looking through the binoculars. They want to be with the people but don’t know how to get there.

Let’s be honest, it takes time to build a business. Rome wasn’t built in a day. People want instant riches, the problem with that is, people are not disciplined with instant money. They spent it and then it’s gone forever. Taking time to built your business, you earn a little, then reinvest, and repeat. Before you know it you have built a nice nest egg. You have learned to be a wise Stewart. You have counted the cost and paid the price, over and over to gain your success.

I crossed over to CLB Learning landing site. I knew the people were there. I knew it would be fun, exciting, and downright relaxing at times. Don’t waste another minute READER, COME JOIN US FOR FREE, NOW.

Map, Scroll, Pirate, Treasure, Historic

We have a road map for you to follow. It’s the CLB Done For You System. It’s so easy to follow. The Owner Janet Legere, made it this way for a reason. She had her fill of complicated systems that took a PHD to figure out. Janet loves simple. Something that you could set up within a couple of hours.

So what’s in it for YOU? Step by Step instructions for each step, from Setting Up Your CLB Funnel, Setup Tracking, Setup Udimi Solo Ads- This is an option to bring in more people to CLB, Setup Traffic Coop – I Personally Use This Each Month, Setup Viral Mailers, Review.

Our leader, mentor and life coach Janet, will tell you it’s a numbers game. The more people you put in front of your lead capture page the better. Thousands of people who already use CLB can’t be wrong. It’s been around for over 21 years.

Our friends at CTP-Click Track Profit have a excellent teaching platform. They teach you about using social media, Content Marketing-blogging, YouTube, Livestream and many more.

I BELIEVE IN YOU, READER. I know you think about leaving your 9-5 rat race. I know it will take a sacrifice of your time and money. I know you really want this because I was there not long ago. Being a full-time trucker-27 years, driving thousands of miles per week. I am building a legacy, that you too can build with our help. Imagine, taking that vacation without thinking about money. Getting your child’s braces, paying off your credit cards, food on the table, roof over your head. This is major for some of you. Having a few hundred dollars coming in every month to thousands, every month. TAKE THE TIME TO CHECK US OUT. I don’t think you will be disappointed.

Me and my sweet bride of 35 years

Here is a chance for you food lovers to meet Tammy House. Check out her Facebook page.

The Wise Old Owl


European eagle owl. In a tree hollow stock images

A wise old owl sat in an oak,

The more he saw the less he spoke.

The less he spoke the more he heard,

Why can’t we all be like that wise old bird?

Wow, What words of wisdom. This Is Michael the Traveling Trucker. There is a connection between wisdom and limiting what we say. Proverbs 10:19 says, In the multitude of words sin is not lacking, but he who restrains his lips is wise.

We are wise to be careful about what we say or how much we say in certain situations. It makes sense to guard our words when we are angry.

” Be swift to hear, slow to speak and slow to wrath”.

Offer, Hand, Handful Of, Help, Respect

There was a situation that transpired with my oldest daughter, where a young woman can up to the gas window where she works. She looked up and called the young women, sir by mistake. The young woman walked away before my daughter could apologize. She went and told her mother, who came to the window and began to curse my daughter out. This shows me how shallow people are becoming. My instinct was to find this woman and give her a tongue lashing because I still want to protect my girl.

My daughter has true wisdom. She said, Dad, don’t bother. This woman was not worth the time to confront and possibly get into trouble. This lesson speaks volumes to me. Yep, Be A Wise Old Owl.


Edward Lear, Sketch, Vintage, Victorian

Many of life’s problems come from two things: We act without thinking or we keep thinking without acting. Guard your hearts above all else, for it determines the course of your life. While I sit here on Saturday night, I want my thoughts to reflect the love that permeates every pore of my being. It’s nice to know I don’t have to be rude, crude and socially unacceptable.

Background, Card, Checker, Chequered

Timing is everything….This is a must when we speak and the words we choose to use. Dealing with people is very difficult, so choose to encourage, love, and respect ALL. Knowing the right time to speak is beneficial to the speaker as well as the hearer.

How well do you deal with rude people? Is it better to walk away and say nothing? Let’s all say nice things and be loving to those around us. In this final saying from Psalm 5:3, ” LISTEN TO MY VOICE IN THE MORNING, LORD. EACH MORNING I BRING MY REQUESTS TO YOU AND WAIT EXPECTANTLY.

Let Peace Flow Like A River Through Your SPIRIT