Now that’s a loaded question. Hello Everyone. Michael The Traveling Trucker with today’s view on SELF.
What sets you apart from the millions of online marketers?
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Sales is a four-letter word—that’s what you’re thinking, right? There is scarcely a culture in the world that doesn’t regard the idea of selling as a little icky. But in truth, we are all practicing that four-letter word—in every area of our lives.
In very small businesses, the owner and business are one and the same. When you’re marketing your business, you’re really marketing yourself – but that isn’t easy for everyone.
Here’s advice for getting better at selling yourself and your business.
Start with WHO not WHY. Your why is not necessarily my why. Start the conversation where they are, with what they believe or wish to achieve.
Selling is a listening skill. People will actually tell you how to influence them—by telling you who they are and what they want the world to know them as.
Be Yourself because it is who you are. You can’t be me and vise versa. There are wonderful things about you so utilize them.
Be Persistent. Your job is to be persistent—even kind of annoying. Keep sending them e-mails, keep sending the texts, keep calling them. Let them know when something changes that is valuable to them.
Just keep in contact with them. Even if they’re not ready to buy now, they’ll think of you later.
Offer a Solution.
Your customers are plenty smart enough to identify the problems. What they need is for somebody to dig into the details and offer a solution. Not something that MIGHT work; something that WILL work. Offer more of a solution than your competition.
Stop with the Resume Speak. I’m a go-getter. problem solver, attention to detail kind of person. Your customer wants specifics. Who have you worked with that had problems like theirs and how did you solve them?
Be Positive. Find ways to find the positive. Smile a lot, be thankful for what you have, talk about things you enjoy, tell your customer that everything is going to be alright. Positivity equals confidence.
This is my FAVORITE. Be easy to agree with. Our capacity to sell—or engage, influence or persuade—defines our success in our business lives, our personal relationships and even our own self-awareness and effectiveness.
You don’t have to argue, make a stand in concrete or drive the point home in a unprofessional way. Stay clam and easy to agree with.
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BEING YOU IS MY BEST ADVICE.
You’re so right, the majority of people out there look at sales as a four letter word – I hear it all the time, “I’m no good at sales” ” I can’t sell” .. when they stop and consider a different way to look at business, they will see changes like they have never seen before. In small business, you are right, WE are the business!
Thank you Janet. I used to feel that way. Now I’m looking for more ways to do the same thing with a different twist