Hello Everyone, Michael The Traveling Trucker. Have you ever felt like the kid on the playground. My Dad’s better than your Dad.
In marketing, why is there the feeling of My Ad Is better than your Ad?
Yes, there are fabulous ads that catch your ATTENTION, others we just skip by. Why is that? Is it words we use, pictures we send, or the wrong words and pictures for the niche?
The simple truth is that most advertisers sound like a mob of two-year-olds in a day-care center, each one jumping and crying, “Me! Me! Me! Watch me! Look at me!”
Here Are MY helpful hints:
You’re targeting the wrong audience. You haven’t addressed the needs of potential customers. Zzzzzzz…your ads are boring! Your ads are cluttered and overwhelming.
Your potential customers can’t relate. There is no call to action. You haven’t leveraged the right tools.
All these are factors in determining what will work BEST FOR YOU.
Does putting an amazing offer in front of people influence them to buy even if they don’t have an immediate or compelling want or need?
Does an amazing offer force someone to buy if they don’t have a budget? No, it doesn’t. So your ad gets completely ignored and you don’t get any response.
What if you find potential prospects and get their permission to market to them on a more consistent basis and with more targeted offers while spending less money?
Try Creating an ad offering a free report like this: “5 Easy Blogging Tips That People Love To READ”.
The goal of marketing is to get people who have a need to KNOW, LIKE AND TRUST you so when they are ready to buy, they buy from you. Offering helpful and useful information helps build your KNOW, LIKE and TRUST factors and yes, increases sales.
The goal of 2 Step Advertising is to get prospects to your site and get their permission to engage them by collecting their email addresses.
Once you have their permission you can share information on their specific needs. Be The Helpful Person, Who Knows what they need and willing to offer them the solution.
So what have you really LEARNED today? Can you see the value to offer people?
“Bad advertising is about the advertiser. Good advertising is about the customer.”
Think about what people are LOOKING for, how to solve their problem, and offer it to them with LOVE.