Mention:https://pixabay.com/images/search/email/

Welcome Saturday Truckerettes, This Is Your Host, Michael The Traveling Trucker.

I’ve been studying lately how to get the right people to open my emails. I have to say some of the info was eye opening and thought provoking.

Let me ask this question, What is your open rate? When you track and split test, what are your results?

The average email open rate is 21.33 percent. Keeping track of your results is vital. This shows what works and what doesn’t. If you don’t belong to Hits Connect, click here. This is a great site for tracking your results.

To get people to open your email, start with a benefit: People feel good when they know they will benefit from you, It will give people the incentive to open your email. Say something like: How to triple your social media following.

When you create CURIOSITY, people are really tempted to open your email. Write something like: What Does reading have to do with success or what to do if some falls down?

USE NUMBERS: Users understand what’s in store for them when they click an article. It’s about clarity, helping them to manage their expectations. Example, Why 90% of marketers are doing it wrong?

Borrow Credibility: People love to know what well-known people think, give advice, or talk about how to solve a problem.

HERE IS A COOL SITE I FOUND:

The #1 Free Headline Analyzer

Write Headlines That Drive Traffic, Shares, And Search Results

https://coschedule.com/headline-analyzer

Here are some things to meditate on:

Test Different Email Subjects, Testing Different Times and Days Of Send, Testing Different Email Frequencies, Testing Different Sender Emails, Testing Different Email First Lines.

Tease the value and benefits of opening and reading the rest of the email. Make them fearful of missing out, make it impossible for them to resist the urge to delve a little further.

In closing, Will you share your secret email headlines with me? What your open rates are? I can always use all the help I can get. Leave me a comment now. I will respond back, to thank you.