Hello Everyone, Thanks for dropping by. Come on in, have a seat, and let’s chat. This Is Michael The Traveling Trucker. Today’s adventure: How to WELCOME your people and make them feel a part of the team. As you can see from the picture below, each state has a welcome sign, plus something they are known for. When people meet you, do they know what you are known for?

You must welcome your website visitors and new leads, make them feel valued, and build trust in you. It’s also your job to prompt them to keep engaging with you more and more.


What is a Welcome Message?

A welcome message is a short communication you send to a new user, email list subscriber, or website visitor that aims to greet, onboard, and connect them with you. Welcome emails achieve the highest open rate and engagement.

Hyacinth, Flower, Violet, Purple Flower


A welcome email is one of the first impressions your brand makes. A friendly hello to connect with new customers and encourage them to interact with your product or service, and if done well, will lead to increased customer retention. Your welcome email should be informative, clear, and actionable. When you send a welcome email to a new blog or newsletter subscriber, or to a new customer, you’re making a first impression on behalf of your brand.

Dock, Feet, Footwear, Jetty, Mat, Shoes

Sometimes the tiniest of elements in a welcome email can speak volumes about a brand. A welcome email is the perfect medium for introducing folks to the characteristics (and eccentricities) that make your brand unique.

Let’s face it: We, the internet-using public, are constantly bombarded with prompts to sign up for and subscribe to all sorts of email communications. So as a brand, when someone takes the time to sift through all the chaos in order to intentionally sign up for your email communications, it’s a big deal. The closer you can get to making your email sound like a one-on-one conversation between you and your subscriber, the better. 

After your brief introduction, you will want to find out more about your guest. In general, people enjoy speaking about themselves, so allow your guest to do so. Ask them their name, what they do, how they heard about your organization, and any other questions you might find pertinent.

Welcome, Words, Greeting, Language

Remember that you will be talking to people from all over the world. Try to find out as much as possible about who they are, what they like and don’t like. What they are looking for in a business. People love to talk, let’s learn the art of engagement.

Welcome My name is Michael

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24 thoughts on “THE WELCOME CENTER”

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