HELLO EVERYONE. This is Michael the Traveling Trucker. How and why should you put your ALL into advertising? It’s all about reaching your audience, building a relationship, and mentoring them. My Business is always on the top of my list to promote daily. So, what’s out there?
The Social Media-Facebook, LinkedIn, Instagram, Twitter, Flickr, YouTube, Reddit, Tumblr, Pinterest, Badoo, blogster, delicious, Exploroo. The list is over 75 long. The more you brand yourself in different ways, the more your message gets in front of people.
Mention: https://brandastic.com/blog/the-ten-best-ways-to-advertise-your-business/ I only used eight in this post. I know the other 2 are good, but not that relevant to your business right now. Live Television & Radio and Print Media / Direct Mail
Pay Per Click (Search Ads)-Google Ads-Businesses make an average of $2 for every $1 they spend on Google ads. In 2019- a whooping 160 billion ads were generated in a month. Pros: Very easy to set up, spend only on clicks, good value for conversions.
Cons: High competition can be expensive in some markets.
We have a coop, which gets great results. Rob Gehring , Owner of TL2Ivm.
Email Marketing–Depending upon your market, sending emails to consumers can still be a viable option. Especially when included as part of a broader strategy, email campaigns can help to keep your products and services top of mind for your consumers.
Pros: Free or very low cost, simple setup, can grow reach over time
Cons: Lower engagement compared.
Influencer Marketing-A reasonably new and somewhat untested model of advertising has grown from the increased popularity of micro-celebrities and influencers. Popular on both Instagram and Youtube, ‘influencers’ are people who have a large follower base (10,000 plus followers is a typical metric).
Influencer marketing can help to both grow your brand reach and offer sales incentives. The average price to use an influencer to promote a brand is $271 per post. For influencers with more than 100,000 followers, the average cost was $763 per post.
Pros: Can access niche markets and build brand trust quickly
Cons: Unpredictable sales revenue, harder to link conversions to campaigns.
Podcast Ads-The considerable benefit of advertising on podcasts is that the audience has high trust with the person reading the promotion. Most listeners know that the podcaster will not advertise products or services that don’t suit their audience. If you want to advertise on a podcast, typically, the going rate is $18-25 CPM (cost per thousand downloads).
Pros: Captive audience, high trust, reasonable costs
Cons: Ads are skippable, and may take repeated campaigns for effectiveness
Location-Based Offers. Every business that wants to be found online should create a Google My Business Page, to help grow its visibility. The pages are free and allow local searchers to find a business near to them.
Pros: Very low competition in some markets, can encourage impulse buys
Cons: Lower visibility for some industries.
Video Content & Advertising-Since YouTube launched in 2005, the platform has grown to become the world’s most popular video platform. In an average month, 80% of people between 18 and 49 watch YouTube. Video can be used to promote, educate, and keep a connection with existing customers. Best of all, the cost of video production has dropped considerably.
Pros: Owner by Google, easy to begin advertising
Cons: Ads are skippable, harder to keep attention with an audience.
Organic Web Traffic-Organic traffic is the term used to describe visits to a website coming from a search engine’s organic results and not paid ads. Organic traffic to your site always comes down to the usefulness of your website. If you create a website that answers your potential customer’s questions and provides them the solutions to their problems, you will begin to attract attention. The more people that click onto your website, the better it will start to rank in Google. If you can gain backlinks from other websites, this will also help the site to increase rankings.
Pros: Free advertising, high trust for interested prospects
Cons: Difficult to measure, takes time and effort to grow
Some of the best video training comes from CTP. The Owners Jon Olson and Blain Jones have put a lot of effort in this Training.