Being Proactive With Customers

Hello Everyone, This Is Michael The Traveling Trucker. Today’s Adventure Is CUSTOMERS. In business, we all want and need people. We need them to see us, interact with us, express their views, and buy our products or services.


Workplace, Team, Business Meeting


As a small business owner, your sales process starts the minute a prospective customer first makes contact with you. But you might not always get the sale on the first try. And if a purchase is made, you also want to ensure that you get repeat business from each customer.

That’s why your small business needs a salient customer follow up plan. Following up with customers is just as important as convincing them to purchase your products and services.

Communicate: Be pleasant when talking and answer their questions. Be direct and to the point. Your answers should be logical, but not overly technical. If you do not have the information on hand, then inform them that you will call back promptly.


In a business follow up, it is important to stand by your word. This will indicate that you have taken the matter seriously.

When reaching out to customers, consider avoiding yes or no questions and instead ask open-ended questions to get the best insight about their experiences. The more you know, the easier it will be to adapt to future transactions. 

Social Media, Digitization, Faces, Board

Make sure not to allow too much time to pass between a sale and a follow-up, as the quicker you spark communication, the more likely the person is to have a favorable opinion about your company. Also, if a customer has reached out to your company directly, try to make an effort to respond within 24 hours. This proves your dedication. 

Don’t forget: Say ‘Thank You’. These simple words are very important and can’t be overused.  The flow of your inquiry about their experience is the heart of your business. People really love to know you care. Even if it seems that people aren’t interested, they really are. People want a good response from us. We gently lead them where they need to go.

Take Action

Follow-up doesn’t happen by accident. I encourage you think through your own follow-up process:

  • What are situations where follow-up is appropriate?
  • When should you follow up with your customers?
  • How can you ensure follow-up happens?

I trust you know what you are best within the follow-up process: e-mail, text, or phone. Use ALL these. The ones you lack in, work on the most ( which for most is the PHONE). Before you start any conversion, make sure you have done your research and proceed with CARE. Be calm, relax, and be professional. Make the experience pleasant for BOTH of you. Ok, TAKE A DEEP BREATH. LET OUT SLOWLY. CALM, CALM, CALM……..

CLBLearning massivesuccess, ctp

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