What a whirlwind with Michael The Traveling Trucker. I pose this question, What makes your list grow? How do your efforts come alive?
As a marketer, you probably know that email is one of the most effective communication channels available to you today. However, the success of your email marketing efforts largely depends on the size and quality of your email list. You should be adding people to your list daily.
Craft engaging emails that get results. If the headline doesn’t catch the eye, people will skip by your email. You can combine SMS and email marketing . Perfect way to build a stronger connection with your audience and maximize ROI.
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Use smart segments to maximize return on investment.
Increase your email engagement by utilizing the customer data you already have to build hyper-targeted segments, and send highly personalized email that are tailored to their individual interests. It’s the simplest way to increase conversions now while paving the way for long-term relationships.
How to build an email list using your website. Use embedded signup forms, Deploy pop-ups and overlays, Create squeeze pages, Invite to sign up for notifications, Offer content upgrades, Include opt-in fields at checkout, Utilize loyalty and referral programs.
Can you see how fast your list can grow with the right learning? I recommend you learn 1 new thing everytime you get on the internet. Become a student and then implement what you have learned.
Now for the SCARY- the phone call. Making calls should be like talking to your best friend. Get to know your prospects. Ask the right questions and listen for the answers. Remember you can text 1st to get a responce.
Get your products and services seen by more people. Whether your emails contain updates on your latest products, discounts to drive sales, or an invitation to your next event, focusing on building your email list will ultimately result in more people seeing your products and services and clicking through to purchase.
Keep your list fresh and up to date. It’s an unfortunate fact of life that occasionally email addresses become invalid. People’s work email addresses change as they move between companies and others abandon old AOL email addresses in favor of modern platforms like Gmail. However, by focusing some of your time and energy on building your email list, you can fight list decay and ensure you have a growing list of people to receive and click-through on your email campaigns.
Make your newsletter a valuable product
If you want new subscribers to sign up for your newsletter, you need to make it worth their effort and time. Focus on the people who are likely to become your customers. Constantly learn about their information needs and develop the right content corresponding to their daily challenges.
Engage with your contacts and ask for feedback .Remember that the closer you are to your customers and potential customers, the more you know about their information needs.
Create lead magnets
A lead magnet is something valuable for your target audience that you offer in exchange for contact information. The goal of the lead magnet is to incentivize subscriptions and maximize the number of targeted leads captured via an opt-in form. These can be ebooks, reports, and educational to name a few.
Why should anyone join your contact list? Do you communicate clearly to the people who haven’t heard about your brand yet? Come up with different incentives, like a loyalty program, discount, exclusive merchandise, or contest, and test which one proves to be most effective.
Make building your list fun, not a chore. Talking to people and building those relationship should be your main goal. When you make them strong at the beginning, they will last a long time.
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Email List Building Is your Main Goal
These are great tips for list building which is the MAIN focus here online … one NEEDS a list to have a long term successful business!
Thank you, Janet. Without a list you have no business.
You make it look easy.
It is with practice. Thanks for reading, Darla